Communication Institutionnelle

Strategic management  : Etude de cas 1- SWOT SWOT Apple  : Strenghts  : – Good reputation among consumers always with innovative products (ipod: the first portable music player) – A high turnover and the company is quoted on stock – They have their own operating system (Linux) – Customer loyalty to the brand it create a community among users of Apple – An operating system more intuitive than Microsoft. Weaknesses: – Steeve Job’s death destabilized the brand – Product prices are higher than other competitors' products – Lack of flexibility (you can’t install freeware) Opportunities: – Young children are using more and more products such as Iphone, Iphone to play. – Gap between prices of iphone and android who is closing. Threats: – The androids are developing their own applications (andoid market) – Arrival of computers with batteries that have autonomy from 9am (DELL) – Tablet PC are becoming more accessible (price) with competition SWOT Samsung  : Strenghts: – Highly technical and developed products – Create their operating system for mobile phone (Bada system) – Quick adaptation to competitors' innovations Several sector are covered (tv, laptop, computer †¦ ) if loss of money, it’s offset by other sectors – Reputation of the brand = high-tech Weaknesses: – Several sectors covered brand catchall – Creating products from the competition forger – The operating system Bada is new it is not led bugs, lack of applications†¦ Opportunities: – G rowing on Indian market – Positive brand in terms of consumers = quality Threats: – Increase in prices of raw material – Strong competition on the various markets covered by samsung. 2- Which generic strategy  : About the generic strategy, Apple applies the broad differentiation strategy. Indeed, Apple differentiates with his high quality products, the service that they propose (Apple community) has if they products are realized for the best. The generic strategy of Samsung is more popular. Even if it’s a really technical brand, they play on the cost of the product. They don’t change the quality of the product but they only try to reduce the cost of production. So, it’s a cost leadership strategy that’s using at Samsung Corp. 3- Analyse strategy Apple has an international reputation in the field of high-tech with innovation, and esthetics of its products. With this reputation the company can afford to implement higher price than competitors. Those prices select customers and therefore reduce the target brand. Apple makes its products in front with original advertising campaigns, and sells a preview creating an enthusiasm that the consumer side and therefore a large increase in sales (600 000 iphone4 sold the first day of sale). Samsung operates on the appearance of cheaper products while keeping product uality. This strategy is possible inspired by the technologies of competitors and produced at lower cost. Also the fact that Samsung produce several kind of high-tech products, avoids large losses of money if failure. 4- Suggestions/recommandations based on analysis of strategy Samsung should develop its own designs and technologies so that flakes of the forger image with consumers. Apple, however, with more elitist strategy should democratize its prices on some products to make its product more accessible to smaller budgets.

The Passage “America Needs Its Nerds” by Leonid Fridman

G  compares athletes to nerds and geeks. Fridman made an analysis suggesting that society rewards the athletically apt for their skill while the â€Å"intellectually curious† as Fridaman puts it, are put down. Fridman’s passage was fluent and well written because of his range of writing techniques such as logos, tone, and his use of rhetorical questions to finish off the strong passage.Throughout the passage Fridman uses logos to appeal to the readers logic and attempt to persuade the audience academically serious individuals deserve to be awarded with much more respect than they are given. One example of Fridman’s use of logos is â€Å"In most industrialized nations, not least of all our economic rivals in East Asia, a kid who studies hard is lauded and held up as an example to other students.†This particular statement uses logos by loosely stating that East Asia is our â€Å"economic rival†; proceeding to say that individuals who take academics seriously are put on a pedistol, loosely suggesting this is the reason their economy is doing better than ours. This use of logos was successful because it makes you wonder if we did the same, maybe our economy would be better.Fridman’s tone throughout the passage added to the overall strength of the paper by keeping a serious, valid, and respectable tone which made you take him seriously. He didn’t joke or use emotion without information to back up his opinion. The very first paragraph of the passage starts out â€Å"There is something very wrong with the system of values in a society that has only derogatory terms like nerd and geek for the intellectually curious and academically serious.† Fridman starts out with emotion and opinion by stating there is something wrong with the system of values.However, he follows by explaining up why that is his opinion, i.e. the derogatory terms, then backs up what the derogatory term geek’s true definition is accordin g to Webster’s New World Dictionary. His serious, valid and respectable tone makes the reader truly listen to what he has to say and sincerely consider the way society treats geeks an important issue.Fridman’s use of rhetorical questions to finish the passage is vital to the persuasion of this passage. He begins the last paragraph in the passage by asking â€Å" How can a country where typical parents are ashamed of their daughter studying mathematics instead of going dancing, or of their son reading Weber while his friends play baseball, be expected to compete in the technology race with Japan or remain a leading political and cultural force in Europe?† This rhetorical question is a crucial part of the passage.It uses one of the world’s most technologically advanced countries, Japan, to make the reader consider if we don’t pushed our children academically rather than athletically and socially, how can we compete in the technology race with them?Th e rhetorical question makes the reader take into account that if around the globe children are being pushed academically while we are concentrated on social and physical skill, they will keep moving up and us, down.All in all, Fridman’s range of writing techniques such as logos, tone, and the use of rhetorical questions to finish off passage are what made the passage fluent and stong.

Edward Albee’s “The Sandbox” Essay

The inability of people to communicate and loss of personal values can lead to dramatic effects. Edward Albee’s play â€Å"The Sandbox† is an example of modern American drama in which he demonstrates cruel relations in a middle class family, criticizing modern society’s decay. Within the story we see the dialogue between family members, a husband and his wife, who are awaiting the death of her mother. As the names of characters suggest (Mommy, Daddy, Grandma), the action takes place within the family unit. Notice that the names of characters are generic. In doing this, the author is trying to show that it can be any family members. The story shows their cold relations with and disrespect for their old grandmother. We see the money over the family values, so much in common with American society today. The story reflects the reality of the contemporary American family. This is often a common situation today: the children bring their old mother from her country farm to their big beautiful house in the city. They do it not for her pleasure, but for their own convenience. They care neither for what she thinks, nor her interests or values. Money is the most important thing to them. They think she does not understand things very well anymore because she is old, and old-fashioned. In reality she understands more than anyone can imagine. Finally, when the children tire of her, they take her to a nursing home, where she can wait for the end alone. In the story â€Å"The Sandbox†, the author makes a judgment about the younger generation’s attitude towards the older generation. The main theme of the story is the inability of people to communicate with each other, the emptiness of contemporary family life, and the meaninglessness of modern existence. The main characters play an important role in supporting the theme. As we see throughout the story, Mommy and Daddy are ignorant people. Mommy is domineering and cruel, while Daddy is passive and emasculated. He does what she says, followed by â€Å"Whatever you say, Mommy.† She shows no respect towards anyone, including her mother and husband. We notice when Mommy and Daddy speak to one another, that there is no warm and sincere relationship between them; she only married him for the money. They treat Grandma with politeness, yet at the same time with merciless detachment. They talk about her, but hardly to her. Mommy reveals no emotional  attachment to her own mother. Daddy at least worries that Grandma is uncomfortable, but Mommy shuts him up. The emotion of concern they display is more hypocritical than sincere. On the other hand, Grandma is sincere and even child-like, making her character admirable. All the same she is sharp-tongued and shrewd. This only adds to the complexity of her personality. From the beginning of the play, we see that the plot of the story is evident, due to the way Mommy and Daddy talk about Grandma, and how they treat her. However there is no clear climax or resolution to the story. Mommy, Daddy, and Grandma are symbols of poor relationships in the contemporary family unit. Mommy, Daddy and symbolize the future generation, while Grandma is an icon of the past. She tries to fit into and relate to the fashion of the new generation but at her age, she no longer commands the social weight. The new generation (Mommy and Daddy) do not want to accept her values and do not want her to be involved in their lives. The Young Man is presented in the story as the Angel of Death. He symbolizes today’s personal values, emptiness and lack of culture of the new generation. When he kisses Grandma, it symbolizes that the end is near. When she dies, she is going to take her values and traditions to the grave. The bareness of the stage suggests the society in which we live today. When Grandma buries herself using the pail and shovel, she represent one of the millions of people with values and traditions, who is tired of living in a society that is so empty of emotions. When she dies, it represents the passing of an age, one in which value and hard work were important. Mommy and Daddy represent the decadent way of life that replaces it. In this play, Albee tries to show the reality of today’s society, with its lack of compassion for individuals, regardless of age and the decline of culture and traditions that support it.

Corporate finance Essay Example | Topics and Well Written Essays - 750 words

Corporate finance - Essay Example For banks, on the other hand, it was a bitter-sweet experience. Before the euro, they easily handled 15 different west European currencies and interest rates, and made good money out f trading cash, securities and derivatives for customers and for their own book. On January 1st 1999, when 11 currencies were irrevocably fixed against each other (the 12th, the Greek drachma, joined the euro two years later), ten out f 15 currencies vanished from traders' screens. Many European banks lost a chunk f their income. The consolation was that, at a stroke, wholesale financial markets in Europe became much more integrated and more interesting for non-European investors. This caused much rebalancing f investment portfolios, because shares, bonds, loans and derivatives could be bought across the euro zone without additional currency or interest-rate risk. On the wholesale side, the integration f European financial markets has been a resounding success. But on the retail side--bank accounts, payments, mortgages, insurance policies and personal investments--the process has hardly begun. One strong sign that there is little convergence is the scarcity f cross-border banking mergers. So far there has been only one significant one, the purchase f Abbey National, Britain's sixth-biggest bank, by Banco Santander Central Hispano f Spain. One medium-sized French bank, Crdit Commercial de France, was bought by Britain's HSBC in 2000, and in the same year Germany's HypoVereinsbank bought Bank Austria. In Italy, another Spanish bank, BBVA, looks likely to succeed in its bid for Banca Nazionale del Lavoro, and ABN Amro f the Netherlands has been battling to take over Banca Antonveneta. Apart from some cross-border bank consolidation in the Benelux and Scandinavian countries, that is as far as integration in western Europe has got. In central and eastern Europe, it is a different story. Since the early 1990s, large swathes f the banking sector there have been privatised and ended up in foreign hands. That has brought immediate benefits in terms f safety and soundness, fresh capital, innovation and integrity, although some economists are alarmed by the long-term implications. Why the east-west split Ask the head f a big west European bank why he has not bought up a rival in, say, France, Germany or Italy, and he will give two reasons. First, political and legal barriers to entry act as a disincentive. About half f the French banking system is still in public hands, and a foreigner would find it politically tricky to buy one f the three biggest banks, Crdit Agricole Lyonnais, Socit Gnrale or BNP Paribas. In Germany, an even higher proportion f banks are in public or mutual hands, which means they are simply not for sale. There is a handful f private banks, but their share f the banking market is too small to give a foreign buyer critical mass. In Italy, several f the big banks are theoretically open to takeover, but real or perceived political barriers have discouraged foreign bids until recently. The second reason for not buying is that, in contrast to domestic mergers, the expected cost savings and economies f scale are rather modest. Domestic mergers benefit from the closure f branches and cuts in the number f employees and other fixed costs. Cross-border mergers are likely to bring only a few savings from the eventual integration f IT systems, back offices and perhaps the

Descartes theory Essay Example | Topics and Well Written Essays - 500 words

Descartes theory - Essay Example The essential property of a mind is that it thinks; the essential property of body is that it is "extended." Each thought is a modification of mind; each physical object, a modification of matter. Since mind is different from body (otherwise, they would not be two distinct substances), its essential characteristics must be different from those of body. This means that minds cannot take up space or be extended. If they were, they would be forms of body. Body, in contrast to mind, is that which is extended. Every form in which a material object can exist can be defined or described in forms of its extensional features-size, shape, position, movement. 2. Explain how Descartes' method of doubt was supposed to insure certain knowledge. What is the special role of innate ideas in Descartes' theory of knowledge Which ideas did Descartes considered to be innate How are innate ideas different from other types of ideas Descartes' method of doubt says that he wishes to examine those things which he thinks to be true and set aside all those beliefs of which there might be some doubt.

Use of Robot in Business Essay Example | Topics and Well Written Essays - 750 words

Use of Robot in Business - Essay Example From this paper it is clear that robots are performing task allocation and bridge building work which can be compared with the algorithms of ants. For this purpose swarm bot has been implemented in the business industry. Swarm bot is nothing but the collection of simple robots which are using to carry heavy weighted objects and these are also helpful in planetary exploration and search & rescue operations. This essay outlines that robots are used in manufacturing cars. Apart from that it is used in many other types of electronic goods which are used for domestic purposes. For example this is used in vacuum cleaner which is required to clean the rooms. Now the automobile manufacturing companies and the vacuum cleaner manufacturing companies are using these robotic equipments in a wide range so that they can provide improved item to its customers. In the hospital business and in the medicine field robot plays a very important role. For example – Neuro Arm is such kind of robotic equipment which can do both biopsy-stereotaxy and micro surgery. This will bring success to generate more business in a modern hospita. Foxconn, the famous i-phone manufacturing company in Taiwan expanded the automation in its manufacturing plants and is going to implement more than one million robots in next three years for improving the productivity. There are so many benefits for using robot in the busi ness activities. Robot can increase the quality of products and services. It can improve the standard of supplier materials; create more efficient and effective manufacturing units and plants.

KONY 2012 (my point is how the Internet ably change global social Research Paper

KONY 2012 (my point is how the Internet ably change global social structure and support children in Uganda) - Research Paper Example It has enabled connection of billions of individuals across the world, and has had them accessing, creating, and transmitting mega and terabytes of data. Like a super highway, flow of data and information follows a route to a specific location specified by the binary numbers contained within the packets of data being transmitted. The cyberspace is characterized by vast information sites, forums, blogs, and online applications. This, in itself, makes these virtual worlds an enigma to many. Internet innovation has virtually made the world to do away with boundaries and become a digital village. The speed of information flow is also unbelievable. At a click of a mouse button, chunks of data are sent, received, and shared by billions of tech savvies. It then remains a wonder what internet revolution can be. Internet revolution comes with hype and excitement, and promises heaven for the tech savvies. At the same time, if not responsibly used, it brings hell closer to humanity. Huge number s of high level cybercrimes have been reported in the recent past. Highly regarded and sensitive information of governments has leaked; unauthorized sensitive information has been leaking to the public. The other question that arises is whether the right to privacy of individuals in organizations will stand a test of time in the advent of the internet revolution (Burstein and Kline 145). ... The challenge to humanity is how to best harness the positive impacts of internet technology, and at the same time keeping to minimum the possible negative effects to individuals and the society at large (Burstein and Kline 356). Personal and Family Empowerment The net is one of the most powerful empowerment tools to persons and families as it provides more than three-dimensional benefits that include a wider range of information baskets to select from. It helps then to meet their needs, wants, special interests, and entertainment demands.   Quick accessibility of information as a result of internet revolution has enabled individuals to take advantage of opportunities for the betterment of their lives. The Internet can possibly feed one’s imaginations and fasten people’s emotional commitment to great ideas (Firestone and Garmer 124). It has enabled families and individuals to join discussion groups about social issues. They can also publish their works and keep others informed about grassroots action groups and locally-based businesses (Firestone and Garmer 146). Things we wonder can, therefore, direct our ability to create something that brings the world closer, which is a desire of the humanity (Egan 166). To be more specific, the Internet separates the mind from ethnicity, class, gender, and other discriminatory characteristics used to marginalize people (Green 452). The internet renders physical disabilities irrelevant (Hackman and Kato 454). This is because people do not â€Å"present† themselves. Instead, they â€Å"represent† themselves on the computer. Green states that people are encouraged to evaluate the relevance of their concepts over any physical discrimination (7). The internet adds some extra power

Auditing Essay Example | Topics and Well Written Essays - 2000 words - 5

Auditing - Essay Example The evaluation of the audit risks involved in the audit of the company is analyzed and thus explained their extent and effect. Along with the inherent risks of audit there are various other risks that are involved in the audit of a company. Auditors check for material misstatement in the financial statements and report accordingly. However there are risks involved in audit which are inherent risks as the management of the company is involved in the operations and recording of the transactions and thus provide assertions upon the financial statements of the company and thus the auditors are to check the assertions as well. The audit risks involved in the audit of Mobile Streams Plc. is elaborated below: The company is operating as a group and the financial statements prepared and presented are of the parent and of the group. The risk of disclosure of the related party disclosures along with the measurements of the holding percentages shall be a risky element in the financial statements. Mobile Streams Plc. undergoes complex, diverse and decentralized business operations as it is operating as a group and these characteristics increases the risk of material misstatements (C. WILLIAM & PHIL, 2013). Along with the management and disclosures of the complex accounting treatments there is a risk that accounting for the consolidation in the group shall not be properly accounted for as the local accounting treatments are different as to the level of adoption of financial reporting standards. The consolidation of the financial statements increases the risk as the financial information is obtained from different segments and then consolidated and the acquisition of information from wide sourc e increases the risk of misstatement. Consolidating the accounts of parent and subsidiary is a complex accounting treatment and thus increases the audit risks as per the

Law and Economics School of Thought Essay Example | Topics and Well Written Essays - 750 words

Law and Economics School of Thought - Essay Example Morality is thus considered a function of humanity in any given society. In terms of human rights, natural law exponents are of the view that some rights are inherent and/or universally cognizable through human reason. This view was especially used in the formulation of common law. Enthusiasts of common law, therefore, mainly concur with this school of thought. The positivist view refers to a school of thought of jurisprudence and philosophy of law that largely developed in and around nineteenth-century Europe. Scholars agree that the base of legal positivism is the tenet that â€Å"In any give legal system, the legality of any norm and subsequent acceptance as part of the law in the said system is dependent on the norm’s source and not its strengths. The exponents of the school, in contrast with those who support the natural law, are of the view there is very little significant connection between morality and law. Positivists make some unique claims regarding what is and should be considered legally valid. Leslie Green, one of the most celebrated positivists, was convinced that a society can be correctly said to have a legal system if and when it has laid down structures of legal authority not when it dispenses justice or observes the ideals of democracy or the rule of law. The laws being enforced in such a system are highly dependent on whatever social standards the government officials recognize as being authoritative. Positivism, therefore, recognizes the authority of whatever has been posited as law. Positivism considers the law a social construction. Law and economics is a school of thought with its origins from the Benthamite jurisprudence.  

Evaluation Essay Example | Topics and Well Written Essays - 250 words - 3

Evaluation - Essay Example This will require the audience to have basic knowledge on how relationships are made and maintained over the internet. Obviously, the readers will be familiar real relationships and, hence they will be interested in the comparison element of the evaluation. The audience is also expected to prefer face-to-face relationships. Consequently, the readers expect an evaluation that condemns cyberspace relationships. Responses to issues of increased fraud and cybercrime will be highly appreciated by the audience. The audience will also prefer an evaluation that handles the problem from an impact approach. Credibility of information will also be a requirement for the evaluation. It is evident that the audience will be moved by statistical facts particularly those associated with a government agency. Visual aids such as charts and graphs will provide an excellent comparison of both relationships. A recent incident in which a woman named Miller was coned thousands of dollars and valuables throu gh an online dating site by a man who posed as an Afghanistan based soldier, will be a sufficient motivation for my audience. The review will focus on both relationships from a non-partisan approach with the intentions of identify credible facts. Therefore, the readers should expect an evaluation that is solely composed facts, criticism and free of

Marketing in Fashion Essay Example | Topics and Well Written Essays - 3250 words

Marketing in Fashion - Essay Example The essay "Marketing in Fashion" concerns the fashion marketing. Marketing research is a primary strategy used by marketers to assess the market environment and the customer-mix and to learn the customers’ needs. A shop-window provides 24-hour advertising and creates and identity for the shop. Using celebrities as models has also been a successful marketing strategy. Advertising has always been an effective marketing strategy for fashion clothing. Creating and using catchy terminology to describe fashion apparel is a recent and effective trend in fashion marketing. PR events such as press and commercial events play a significant role in fashion marketing communications. Meeting sociological needs of the people like overweight, age and utility is an emerging trend. An example is the marketing of designer clothes for plus-size women. Building customer relationships can help create new customers and keep the old ones. A well-recognised brand name is the most valuable asset of any business. This can increase customer loyalty in the short term as well as retain substantial value long term. Lastly and most importantly, assuring employees that the organisation values their input is important for the success of any campaign.Marketing fashion is a process that ensures that the products, from the producers’ hands, reach the consumers’ hands by motivating the consumer to buy the products. However, marketers cannot coerce customers into buying and this is especially true for the fashion industry as evidenced.... Lastly and most importantly, assuring employees that the organisation values their input is important for the success of any campaign. FASHION MARKETING: A CONTEMPORARY REVIEW 1. Introduction Marketing fashion is a process that ensures that the products, from the producers' hands, reach the consumers' hands by motivating the consumer to buy the products. However, marketers cannot coerce customers into buying and this is especially true for the fashion industry as evidenced by the failure of the Woolworths womenswear retail chain (Bohdanowicz & Clamp 1994, p.2). Marketers of fashion will have to consider all factors that influence the industry to ensure successful reception of products. While consumer preferences and utility would be the main factors to be considered while marketing fashion, with the increasing popularity for green products, social marketing strategies will have increased significance in fashion marketing in the coming decades. This report aims to analyse all marketing issues including those relating to the market environment, consumer behaviour and consumer relationships, marketing research, promotions like shop-window dressing, advertising, fashion shows , using celebrities as models, advertising, advertising jargons, creating brand equity, PR events, etc., sociological needs and staff involvement. Marketing tools like brochures, catalogues, press kits, look books, etc. have not been included in the report as they are routine and general, and do not have any specific use in fashion marketing in particular. 2. Market environment In the fashion industry, the external environment poses several challenges to marketing, which can be classified as

Formative Assessment Essay Example for Free

Formative Assessment Essay Assessment is regularly conducted by classroom teachers to determine whether students learn the lessons or have acquired the skills they have been taught. However, the prevailing concept of assessment is that it is given after lessons. It is also viewed as extra work that consumes time that would have been better spent in teaching. Some teachers do not even have the adequate knowledge as to how to assess properly having focused more on how to teach (in contrast with how to assess) during their years in teacher training school. As a consequence, assessment results tend to function as a periodic â€Å"snapshot of student progress and as predictors of student performance on the end-of-year statewide tests (Heritage, 2007) rather than a tool to help teachers during instruction. This need is the reason why formative assessment should be implemented. Heritage defines formative assessment as â€Å"a systematic process to continuously gather evidence about learning. The data are used to identify a student’s current level of learning and to adapt lessons to help the student reach the desired learning goal (2007). † It involves strategies which can be categorized into three types: On-the-fly-assessment which requires the teacher to provide quick â€Å"pop-up† lessons right during discussions to correct students’ misconceptions; Planned-for-interaction which requires teachers to think of questions beforehand which would make students think and explore ideas during discussion time; and, Curriculum-embedded assessment where the teacher solicits feedback by talking with the students about ongoing classroom activities like seatwork, board work or students’ notes. There are four core elements of formative assessment (Heritage, 2007). First, it is a means for teachers to identify the gap between the students’ current status in learning and the desired educational goals. Second, it is designed to provide feedback at multiple levels. Third, it encourages student involvement in the daily classroom discussion. Finally, it aims to help teachers develop learning progressions. To use formative assessment successfully, however, teachers also need to possess certain knowledge and skills. Teachers must have domain knowledge of their subject area of expertise; pedagogical knowledge; knowledge of their students’ previous learning; and assessment knowledge or knowing a variety of proper assessment strategies. With regards to the required skills, the successful implementation of formative assessment can only occur if teachers are able to create classroom conditions where learners feel a sense of community and can critique each other without fear. They must also help students learn how to assess themselves. Teachers must be skilled in analyzing student inferences. Finally, they must be able to match instruction to the gap in the present skill level or knowledge of the learner. Heritage’s article provides a convincing argument for formative assessment as it points out the ineffectiveness of current assessment methods to actually help the learner. When students perform poorly in periodical and annual exams, it becomes too late to do something about things. Students either get low grades or are not promoted to the next level. Something could have been done halfway through the school year had formative assessments been conducted. However, formative assessment can only be seen today as an alternative to the existing views since year-end statewide assessments, for example, would be a hard practice to do away with. The present school system, specifically the public schools, have been practicing traditional assessment methods for decades, even the new curriculum and programs do not change things. Nevertheless, the article introduces a challenge to educators and administrators to try this alternative if it is being lamented that the quality of the aptitude skills of the students has been regressing every year. School administrators should mind the rationale behind formative assessment, which is placing more emphasis towards reforming student performance rather than the punishment-reward system that the traditional method offers. Of course, this would mean additional training for teachers who are not used to employing formative assessment in their own classrooms and changes in the curricula of teacher training schools. Then again, the benefits of formative assessment as enumerated in the article far outweigh all cost considerations. Reference: Heritage, Margaret. (2007, October). Formative Assessment: What do teachers need to know and do? Phi Delta Kappan, pp. 140-145.

Customer Loyalty in the Restaurant Industry: Nandos

Customer Loyalty in the Restaurant Industry: Nandos Topic: How customer loyalty can be increased in the restaurant industry? The case of Nandos. Why customer loyalty is important? What Nandos is doing and how it can be better develop? Loyalty marketing, loyalty programs, how to manage it? Techniques? Benefits? Problems? Conclusion. Loyalty Marketing: Definitions Of Customer Loyalty The main change concerns in the organization of marketing activities are certainly one of the more remarkable doctrines marketing. The concept of traditional marketing put at the centre of its priorities the creation of a preference for the service, the needs and desires of consumers. The marketing approach, as observed in the theory and practice in recent years focused more on the notion of exchange and the relationship is the focus of analysis. More recent approaches of marketing focus on the customer and make the quality of the relationship the key to loyalty. Indeed, a quality relationship inhibits choice and represses the effect of preferences. Thus, the relationship with the client becomes a primary concern managerial and academic. The market-oriented generates necessary behaviours to create superior value delivered to customers (Kohli and Jaworski 1990) and place the interests of the client first (Deshpande et al. 1993) for a continue satisfaction, permanent, which undergone constant refinement. This satisfaction is no longer about the only service provided by the company, but includes elements of the relationship, such as trust and commitment. For this, we seek an ongoing relationship and oriented in the long term in the context of a relationship marketing (Dwyer, Schurr et Oh 1987, Sheth et Parvatiyar 1994) and in this context that develops loyalty policies (Dawkins and Reichheld 1990). Kyner and Jacoby (1973) define loyalty as follows: Loyalty is defined as a behavioural response bias because non-random (not spontaneous) expressed over time by an entity decision, finding one or several brands taken in an overall, according to a decision process.† In this definition, loyalty requires: A repeat purchase behaviour resulting from several background variables and complement each other; A positive attitude of consumers that must be controlled or directed. This attitude reveals a favourable perception towards the brand, service, differentiating it to the loyalty from routine behaviour. For others loyalty rooted quality and delivered on the positive gap between perceived expectations and post-purchase evaluation. For Shapiro and Varian (1999) loyalty is to the consumer when efforts to change brand, product or supplier are too large to expect a significant gain change. The authors of this school of thought attempt to explain loyalty by exit barriers that prevent a kind of free choice of the client (a client may be considered faithful to a company only because it has characteristics of geographical proximity). Another school of thought on the loyalty is that which gave birth to the management of customer relationship management (CRM) with the emergence of ideas of Life Time Value. It aims to analyze the lifetime value of its current contribution but also on the basis of its potential to better allocate the resources of the company. It is now for an analysis in terms of portfolio of clients (each client has a value for the company that can be measured by the margin gen erated). Customer loyalty can be defined as the tendency of a customer to choose one company or product/service over another for a particular need. Customer/s can be described as being brand loyal because they tend to choose a certain brand of product more often than others. Customer loyalty is evident when it is the customers who make choices and take actions. Customer may express high satisfaction levels in a survey with a product or company, but there is a big difference between satisfaction and loyalty (Kumar (2008). Loyalty is shown by the actions of the customer, who can be satisfied and still not be loyal. The satisfaction with the product is ultimately a condition for loyalty. In fact, satisfaction is necessary for loyalty but not sufficient. It is true that the satisfaction is not only based on the product and service but also the relationship with the staff. Satisfaction towards the product concerns intrinsic attributes: quality, features, design, durability, benefit. Ultimately, th e quality-price emerges as a global assessment. The service specifically covers guaranteed delivery, solving problems and handling complaints. It introduced the relational aspects of accessibility, courtesy, competence and communication. Experience has shown that the first reason why customers leave a company with whom they do business, is that they do not feel that their needs are important to the company, and vice versa for the remaining loyal to the company for a long time, they feel valued and important. This perception and feeling to be considered is the emotional bridge between customer satisfaction and customer loyalty (Ghaury and Cateora 2006). Companies use a series of programs as relationship marketing, Database marketing, permission marketing or customer relationship management (CRM). Loyalty has a direct effect on sales of a company, and even better on its profits. However, the increased level of loyalty stems directly from the attitude and behaviour staff to clients. Motivation staff is the most powerful vector loyalty which itself contributes to profits. Meanwhile, business processes influence largely on how the staff behave with customers. It is in the interest of the company to develop a long-term relationship with clients where both parties benefit each other. It is much less costly for the company to keep its existing customers than to seek new ones. The scale of customer loyalty has 5 types of customers starting with: Suspect: A suspect is someone who comes across the companies promotion. They are a potential suspect for the company. Prospect: If the person is interested in the promotion they become a potential prospect. Customers: A customer is someone who purchases either the product or service. Clients: Clients are those who come back to the company. Advocates: Promotes the business on the companys behalf. They are so happy about the product/service that they tell others. (http://www.learnmarketing.net/ladder.htm Accessed on 02/08/2009) Marketing And Loyalty There are many definitions of marketing applying to loyalty programs. Several of them have focused these objectives in view of the value of the customer more profitable for the company. Today, programs and loyalty cards are found everywhere on standard credit cards, restaurants, etc Loyalty programs are widespread in all sectors that deliver goods or services used. They rely on marketing databases built from information from the loyalty cards that identify the client and record information about its behaviour. Their rules often refer to the use of methods from the traditional promotional techniques, encouraging consumers to increase and sustain their purchases in order to obtain a reward. In this context, they can be distinguished from the sales promotion of their defensive focus to longer term. The objective of the promotion is offensive, and when it stops, there is nothing that prevents consumers to come back to their old habits (Ehrenberg et al. 1994). In contrast, a loyalty progr am seeks to preserve market share by locking consumers through tangible benefits deferred (promotional techniques) or intangible (individualization, privileges, etc) and acts somewhat like a permanent promotion in the long term. The effectiveness of a loyalty program thus depends on its characteristics and tangible benefits but also intangible, that is to say, the expected value of the potential relationship that is likely to generate and develop. The consumer joining a loyalty program seeks, in making their purchases at shopkeepers, obtaining dividends, gifts. The trader in investing in this program seeks to seduce and imprison the consumer. This method, better known as retention, is actually a rather simple technique by which the consumer is faced with the efforts invested in the bonus points and is losing everything in case of abandonment of the program. A loyalty program is a relationship between the customer and the merchant in which, technically, the 2 parties have benefits. I n promoting their businesses, traders undertake several actions to attract customers. For the management of immediate rewards, they offer special discount store. By managing customer loyalty program, they offer rewards delayed. In contrast to the sales promotion where earnings appear at the same time as the cost or effort, this ratio is reversed in the context of delayed rewards, since an individual must first make an effort to more or less long term for earnings in the future. Investigations on human behaviour have shown that some individuals possess a strong motivation to engage in efforts leading to the award of future earnings (Atkinson 1957, Nicholls 1989). It is this aspect that loyalty programs appropriated in the construction of systems with delayed gratification the aim of managing the length of the relationship (retention) and discrimination. (Meyer-Waarden (2002). P. 2-88). Curiously this strong motivation is akin to the quest for a reward. In other words, the effort is motivated by greed. Some experts say that consumer motivation fades over time as more becomes aware that the bonus is spaced in time, the more likely he become discouraged with the efforts required for obtaining the reward. (Meyer-Waarden (2002), P 2-89) Thus, programs must allow consumers to obtain the benefits of the program while also locking in this program. To counter this behavioural aspect, 2 types of programs are offered: proportional and landing. The first principle is to proportionately reward the best customers. The second system encourages them to consume more to reach the next threshold points providing more benefits. Thus, it offers a minimum of points to small unprofitable consumers, maximum points for customers who are very profitable, and few points to very large consumers who buy anyway. (Meyer-Waarden (2002). P. 2-89) Greed is thus increased to obtain a value of gift supported by the consumers effort. The number of points necessary for obtaining a reward is related to the amount invested in the market by the consumer. By cons, consumer choice to join or not this kind of program that demonstrates the lure of gain accessible to long-term investment requires not only money but also time. There are several types of loyalty programs. Some programs offer a specific product free after a number of agreed purchase (coffee, compact disk, etc..) Or reductions applicable on each purchase while the issuers of credit cards offer privileges such as trave l insurance and car insurance during a rental. Some cards also allow a percentage discount or return money. In practice the system of loyalty cards is simple. It is generally sufficient to consumers to use when buying the card issued or accepted by the merchant to qualify for benefits. The card companies also offer credit to their customers bonus points programs. Unlike cards issued by participating merchants, using credit cards leads automatically, no matter where it is used, the accumulation of points and can sometimes match the accumulation of these points to another program loyalty. It is important to mention the strategy department stores growing strongly consumers use their credit cards to earn double the points they would get by paying cash or get loyalty points better at the price of an interest rate up to 28.8%. More specifically, programs that offer frequent flyer points accumulated encourage consumers to use the card as often as possible when making purchases to earn poin ts available for every penny spent, which will be redeemable against products or services available through a catalogue of premium or cons of coupons or discounts available with designated partners. (Benavent. Christopher. and Lars Meyer-Waarden. 2001. Loyalty Programs: Strategies and Practices). Some loyalty card segment their customers by offering them the opportunity to pay an additional fee to join an enhanced program that offers them a better ratio spent pounds / points accumulated. The holders can be considered as incidental to their privileged relationship with the issuer of the card. From the outset, the consumer, by joining the loyalty program, provides data that feed the database of the issuing company. Subsequently, all transactions for which the loyalty card is used by the consumer are stored in this database comes to prepare a record of its habits. The program relies on both the declarative, where the consumer fills out the questionnaire affiliation, but also on buying behaviour, thanks to its history. (Frenove, A.S. Hivet, N. Joly, P and Josquin, C. 2003. Topic: The Ethics of supermarkets). The ultimate goal of these programs, in addition to customer retention is to allow traders to analyze the data collected in order to increase the value of the customers shopping cart. The Concept Of Customer Life Cycle And Types Of Loyalty The Concept Of Customer Life Cycle: One of the key concepts of customer-oriented marketing is the life cycle dynamics of the customer, based on the idea that the flows of revenues and costs vary over time as requirements change in customer / business relations, contrary to the classical analysis and static demand. The first feature of the approach is that it is done individually and not aggregated, underscoring again the importance of marketing database, made possible thanks to the performance of information technology. Another interesting aspect is that the analysis is performed dynamically. The main idea is that the opinion of a client may occur more or less intense, and we can assume that it is forming a cycle. Practically, these cycles represent changes in purchasing power, but also modes, changing preferences, the phenomena of learning and forgetting. These cycles depend on several factors: the first is age. During the aging characteristics of opinion trends, tastes and attitudes can occur. Aging is characterized by a higher loyalty, more conservative, more risk aversion. Another factor is the generation based on the assumption that successive generations have value systems and own beliefs relatively distinct from others. This generation effect partially covers the different types of experiences. This manifests itself in innovative behaviours that vary with the gap between innovation and generation. This management based on cycles of life is clear to solve three problems: acquiring the customer, maintain, expand consumption and profitability. According to Dwyer, Schurr and Oh (1987), in the sense of relationship marketing, the life cycles of the relationship between a brand, product and a consumer have three distinct phases characterized by changes over time the amount used: (1) initialization or acquisition, (2) maturation or development and (3) breaking. The beginning of the cycle is quite understandable and is in customer acquisition, with a time of discovery of the other as a potential partner. Both parties calculate the attraction of the relationship, the costs and benefits of continuing it. Marked by the process of adoption and learning, this phase is characterized by a positive rate of consumption growth, but with high costs. In a second phase, presumably the consumers level of consumption stabilizes after having fully explored the use of the service. The expectations of the relationship and its benefits are confirmed, which leads to a continuation trade and then the notion of commitment, which results in the ignorance of competitive offers. Incomes of the company increase first and then level off as costs decrease. Finally, a third cycle is where a revival / reactivation, retention or separation from the client must be considered because the contribution weakens. The decrease in sales of service may occur at any time or gradual ly, indicating a process of wear or a more brutal, reflecting the substitution phenomena. Indeed, the dissolution occurs when the unmet expectations of increased transaction costs, the weakening of the switching costs of changing needs. Both partners must make a trade off between the benefits and costs brought by the relationship to decide whether or not its continuation. Any company engaged in the marketing approach dynamic client needs to adapt its strategy according to these phases. Three types of strategies should be considered in terms of life cycles that match: The customer acquisition, The loyalty and customer retention, And the augmentation of customer loyalty which represent a real challenge. Abandonment is considered when the costs of retention are higher than income generated by the client. (Abandonment=Costs loyalty > Income generated by the client). Once the company has determined the position of the life cycle by customer segment, it becomes clearly evident that this strategy must lead to an individualized approach to lead to a balanced allocation of resources. The problem is that each individual has a different value each time t for the company, which requires segmentation based on the potential and value of customers. Types Of Loyalty Customer loyalty is the result of well-managed customer retention programs. Before developing these successful programs, its important to know there are two types of loyalty: behavioural loyalty and the emotional loyalty. Behavioural loyalty is the loyalty to a brand demonstrated by repeat sales and responses to marketing campaigns by the customer. He behaves exactly like the company wants, by purchasing good or service. Behavioural loyaltys measures include response rate to direct marketing to the customer base. Emotional loyalty is the loyalty to a brand driven by favourable perceptions, opinions and giving recommendations. The customer feels empathy and attachment to a company or brand and he is willing to recommend it around him. It is better for the company if the customer has the both types of loyalty, but when its not the case specific strategies are developed to achieve both. (Chauffey, Chadwick, Mayer, Johnston (2006)). Benefits Of Efficient Customer Loyalty Management First, a loyal customer will continue its purchases over the years. Its purchase volume should also normally increase simply by economic growth and inflation. It should accept offers for complementary products and additional (Cross-Selling and Up-Selling). In any event, transaction costs should not increase proportionately. Consequently, they will decrease as a percentage of the cost and improve profitability (Kumar (2008)). Finally, a satisfied customer refers an average of 3 customers should in the best case follow the same progression. A study by the Harvard Business School published in the journal of the same name, shows an improvement in the percentage of loyal customers by 5% per year for 5 years to double, not sales, but profits.(CRM Odyssey Inc (2003)www.crmodyssey.com Accessed on the 09/08/2009 Another benefit from customer loyalty is it creates allow to the company to protect its markets from competitors; the more the customer is satisfied, the less he will be to buy to another product or service to the competitors. Automatically barriers are created against the competitors trying to enter in the market(s) (Ghaury and Cateora (2006)). Finally the word of mouth behaviour of loyal customer increase brand awareness. Customer share their positive feelings and experiences with their friends, family or mates when they are loyal to the company or product. They still purchase to the company and recommend it to others. It means a reduction of advertising cost; the money can be used to boost the word of mouth by making strategies to reward loyal customers. Reichheld goes even further in 1996 in his book The effect of loyalty by writing: the benefits of loyal customers are increasing over time and can recruit new consumers at reduced cost by using the legal Customer faithful because it is supposed to be a good speaker for the company.† It also shows in his work as a loyal customer makes purchases more often, he tends to buy for a higher amount and is less sensitive to the variable price. He becomes a captive of the company and therefore gives a kind of barrier to entry for potential competitors. The work of the TARP (Technical Assistance Program Reseach) supports these observations. They show that winning a new customer returns four to five times more expensive than keeping a customer is already active. Jones and Sasser (Jones 1995) focused on the relationship satisfaction / loyalty and showed a sense of satisfaction may not necessarily result fidelity as a loyal customer may nevertheless want to take advantage of a promotion with another supplier, test another product or refer to another offer. By cons, they also show a sense of dissatisfaction may cause disloyalty if dissatisfaction is not taken into account by the company. These gains must obviously be taken with caution because they rely heavily on industries. There is however no doubt that customer retention can benefit a significant leverage effect on profitability. The main reasons are: lower costs for customer acquisition, the net margin updated on the life of the customer to cover these costs; reduced management costs, a loyal customer knows the business better and less prone to use his front office to make purchases (reservations) effect of recommendation; Increased revenue per customer The Cost Of Lost Customers: A defensive marketing is cheaper than an offensive marketing, which often requires a direct confrontation with the competition. The cost of keeping a customer is five times less than the cost of converting a prospect, and it can cost up to sixteen times more to achieve with the new customer, the profitability of a customer acquired. So its the rate of customer retention rate that is essential, and not the attraction. The company must carefully monitor the defection of customers and minimize the amplitude. There are four stages: Define and measure retention. This may be the reuse of the services. Know the different reasons for discontinuation, and identify those which can be remedied. Estimate the lost profit per customer lost. Calculate how much it would reduce defections. Profitability: We have already mentioned the theory of Reichheld and Sasser that a company can improve profitability by 25% to 85% by reducing its rate of defection by 5%. Thus, loyal customers are often more profitable than occasional customers. Specifically, in the service activities and the Business to Business, customers of a company tend to increase their purchase from the company as they know it and appreciate it better. A positive word of mouth: In many cases, loyal customers of a business will spontaneously promote to their surroundings, and become, through word of mouth, very effective recruiters because disinterested and credible. For all these reasons, the loyal customer service of a company is considered a real capital, called the customer capital. Retention and its challenges: This new focus puts the customer and his control in centre of our concerns. Given the incredible proliferation of professional works in the field, it seems essential to discuss strategic issues and objectives of retention, by reviewing customer orientation and loyalty policies to give a definition and a clear positioning of loyalty. The retention strategy: Loyalty, recognized as indispensable goal of any customer relationship strategy, not confined to mere promotional programs: Some rules must be respected. Rule 1: Be selective: Customers do not all contribute equally to the profitability of the company. Therefore, retention should be selectively adapting any loyalty action from an analysis of customer value. Rule 2: Propose an attractive loyalty offer and truly innovative. The loyalty offers are numerous, but not all have the same impact. The company can arbitrate according to its objectives between different options: Immediate benefits often focus on value and price (price preference ); Privileges, providing intangible benefits to customers (priority systems, assistance ); Rewards delayed in time, seeking to establish lasting relationships with customers the most profitable and likely to extend their relationship with the company. Whatever the choice of the selected offer, interest for customers is based on five attributes, determining its overall perceived value: The perceived value of any premium or net worth; Attractiveness; Accessibility through time; The freedom given to the customer in the choice of options; Simplicity of the offer. Rule 3: Anticipating the costs: The need to assess the costs in advance of any approach to loyalty is essential. Too often, a company focused on profits resulting from the proposed strategy, without taking into account the costs generated before and repeatedly. These costs may be related to both the growing number of customers affected, and ways and means of dealing with relationships with clients, sometimes completely new to the company. Rule 4: Consolidate and exploit customer information: The challenges that the company have just highlighted described the need to build its strategy of strong customer loyalty for the company. Two main lines of action are considered: †¢ The opportunity to integrate operational databases (sales / billing, marketing ) in a baseline. †¢ The interest of exploiting every opportunity to contact customers to gather information about them. This database will allow the tracking of the customer relationship over time, and identification of customer profiles profitable and unprofitable, which will determine the choice of targets to retain. Problems Linked To Customer Loyalty Difficulties In Marketing: Obtaining a good efficiency requires a good understanding of customer behaviour and causes of abandonment. One must distinguish the causes of termination which are inevitable (and often unpredictable) from other, more or less predictable and can be combated. The causes are unavoidable, for example: a change of personal or professional lifestyle, financial problems, death Preventable causes are: inadequate tariff, a history of poor service and complaints. The challenge is to build something, based on information often dispersed. In anticipation of the termination for inadequate tariff, must be able to say what was the invoice for each client if they had chosen the optimum rate? How much would he have saved? From what current difference between invoice and optimum bill is there a risk? To anticipate the claims for termination, you must classify all types of call to customer service (there are easily hundreds) and identify those that increase the probability of termination. We must also take account of differences in behaviour related to age, family status, and place of residence and recover to the extent possible this information. Difficulties In Management Retention also poses problems of management, for example the coexistence of a culture of acquisition and a culture of loyalty: In a young market, corporate culture is naturally directed towards the acquisition. This orientation manifests itself in several ways, for example, budgets are allocated primarily to sales, what is important here is the market share of sales. In these circumstances it is difficult to make a place to loyalty because it is cultural opposition on both fronts: its budget is in competition with the acquisition, because what is important here is the retention of customers and not flow of customers. Difficulties In The Organization: When the market is young, the sales should be focused on conquering, the measure of the rate of effectiveness is still difficult, and loyalty is part of the Marketing. Then improving customer knowledge, customer service records terminations, understand the causes, loyalty becomes profitable and worthy of large budgets, customer service becomes legitimate to ensure loyalty. In consumer, all sale actions are public, as far as loyalty is confidential. Loyalty is indeed a clear competitive advantage. It allows to keep or to take market share in all discretion. Confidentiality is necessary for a second reason: do not create perverse behaviour on the part of customers, who know the rules of the game could benefit for future benefits. (Jean Baptiste COUMAU and Henri WIDMER, La Jaune et la Rouge,2002) Rejection Of Customers: The approach of loyalty can lead to bias by virtue of its objectives: there is concern that the benefits accorded to consumers more loyal to the product or service concerned and not the enterprise. There is a risk of great loss of power marketing consent. Moreover, the strong competition leads to a generalization of loyalty operations that can not only cause fatigue but also a rejection of the approach by customers. The multiplicity of material resources such as loyalty cards generalized in various companies in portfolios causes both a reaction to the trivialization of operation for the customer and a loss of power to the business on target. The implementation of a loyalty operation is tricky: the company must choose carefully because the target must be loyal customers, those holders of profits. This targeting is difficult and requires the development of a database of well-informed. This base is also used to monitor quantitatively and qualitatively loyal customers. These are consider ations of costs related to these investments in information that may be a limit. (Fotso Tagne Achille Rostand, La fidelisation client http://www.ougagner.fr/fidelisation.html Accessed on the 09/09/2009) Means And Factors Influencing Loyalty Factors Influencing Loyalty If they are well structured and well implemented, customer loyalty programs cited above can bring measurable benefits to the company that would stand out positively of competition by reducing costs and in the same time increase its income. This situation is favoured by: Attracting new customers; A high retention rate of existing customers for a long period; Increasing the frequency of visits by the existing customers; Increasing expenditure on new and existing customers; Making customers in good conditions so they feel appreciated and satisfied then they promote products or services through word of mouth around them. (Memberson (2008) http://www.memberson.com/Loyalty/CustomerLoyalty.aspx Accessed on 01/08/2009) Some factors are essential to create and maintain the Customer loyalty. Showing 6 success factors that make some companies

History Of Intruder Knowledge Versus Attack Sophistication Information Technology Essay

History Of Intruder Knowledge Versus Attack Sophistication Information Technology Essay Intrusion detection is a necessary security infrastructure for any organization. Its a process of noticing or monitoring the events like imminent threats or unexpected new attacks, standard security practices, acceptable policies and existing attacks that occur in a network or computer. Detecting process is mainly based on signs of incidents. The process which attempts to block these detected incidents is known as intrusion prevention. Both the Intrusion Detection System (IDS) and Intrusion Prevention System (IPS) are principally focused on log information, identifying incidents, blocking incidents, reporting incidents to administrator. The regular problems when handling IDS is analysis of system generated events, because in a busy network there will be so many events to analyse with help of some monitoring tools and devices but its very hard manage due to unwanted outcomes, undetected threats and unmanageable threats. These threats can cause a serious damage to the network or organi zation. Research Question and Objectives: Every organisation recurrently face problem because of threats. As an Information Systems Security student I would like to do some research in Intrusion detection system. My main aim is to do an experiment on the Network Intrusion Detection System (NIDS) with help of Snort to detect network based attacks. Presently how the security infrastructure of the organizations is facing problems with imminent threats and malicious attacks? How it can be reduced by intrusion detection system? In what way the tools and techniques can be used to experiment the network based attacks? The research objectives are planning and implementing IDS, Monitoring for critical security threats and detecting them network wide, detecting malicious users on the network, proactive administration, regular network maintenance, 24/7 security event management, Signature and protocol tuning, alerting and preventing the detected threats. Hopefully all these objectives can be achieved by implement a network security with Snort. Snort is a flexible, small, light-weight and cross platform tool which is very suitable for NIDS. While working on this research network may also need some other computer running with tools like Suricata and Bro which are also familiar for NIDS and Experiment will also examine the integration of OSSEC with the analyst console Sguil. Literature Review: The Intrusion Detection Systems (IDS) are vital modules of defensive methods to protect a network or computer system from abuse. Network intrusion detection system examines all inbound and outbound network activities and notices the attack in network or computer. IDS are a passive monitoring system it alerts when distrustful activity takes place. It inspects the network traffic and data. It identifies the probes, exploits, attacks and vulnerabilities. It responds to the malicious events in several ways like displaying alerts, events log or paging an administrator. It can reconfigure the network and reduce the effect of the malicious activities like worms and virus. It precisely looks at intrusion signatures or hacker signatures so that it can distinguish worms or viruses from general system activities. Intrusion detections are categorized as misuse detection, anomaly detection, passive and reactive system, network based system and host based system. This picture shows history of Intruder Knowledge versus Attack sophistication Source: http://www.cert.org/archive/pdf/IEEE_IDS.pdf Misuse detection: In misuse detection IDS investigates the gathered information and compares it to huge databases of attack signature. Primarily IDS look for particular attack which was already documented. It is very similar to anti-virus because the detection software has good collection of intrusion signature database and it compares packets against the database. Anomaly detection: In anomaly the administrator provides the baseline, network traffic load state, typical packet size, breakdown and protocol. Anomaly detector compares the inspected network segment to normal baseline and examines the anomalies. Passive and Reactive systems: In passive systems IDS perceive a potential security breach, signal alerts and information of logs. Coming to reactive system IDS reacts to the distrustful and malicious activities either by shutting down the user or by reprogramming the firewall to stop or block network traffic from a malicious source. Network based IDS: IDS are network or host based solutions. Network based intrusion detection systems (NIDS) is an independent platform which categorizes network traffic and examines multiple hosts. They are hardware appliances hence they consists of network intrusion detection capabilities. It does consist of hardware sensors which are located along the network or demilitarized zone. NIDS gains access over network traffic by connecting to network hubs and switches and they are configured got network tap or port mapping. The sensor software will examine all the data packets which are going in and out of the network. NIDS are comparatively cheaper solutions that HIDS. It also need less training and administration but it is not as flexible as HIDS. NIDS system must have a good bandwidth Internet access and regular updates of latest worms and virus signatures. Best example is Snort Host based IDS: Host based intrusion detection systems (HIDS) are not suitable for real time detection. It has to be configured properly to use in real time. It has software agents which are installed on individual host computers within the system. It analyse the packets going in and out from that specific computer where the intrusion detection software is installed. It also examines the application logs, system calls and file system changes. HIDS can provide some addition features which not there in NIDS. For instance HIDS are capable to inspect activities which are only able to implement by administrator. It detects the modifications in the key system files and can also examine the attempts to overwrite key files. Trojans and backdoors installation can be detected and stopped; these particular intrusions are not generally seen in NIDS. HIDS systems must have internet access and also frequent updates of worms and virus signatures. Certain application based IDS are also a portion of HIDS. Best examp le is OSSEC. IDS Protection Source: http://www.cert.org/archive/pdf/IEEE_IDS.pdf Intrusion detection system (IDS) vs. Intrusion prevention system (IPS): Most of them believe like IDS IPS works similar and IPS is future way of IDS. But it is like comparing an apple and banana. These two solutions are very different from each other. IDS is passive it monitors and detects but IPS is active prevention system. The IDS drawbacks can be overcome by implementation, management and proper training. IDS is a cheaper implementation that IPS. However, by looking at IPS benefits most of them believe that IPS is following generation of IDS. The main point to remember is that no single security device can prevent all attacks at all the time. IDS and IPS works satisfactory when they are integrated with some addition and current security solutions. The combination of firewall and IDS gives protection to system so IPS is usually considered as next generation IDS. Presently IPS also has both types of HIPS and NIPS as like IDS. IPS can some more actions like dropping the malicious data packets, sending an alarm, reorganizing the connection and/or stoppi ng the traffic from the malicious IP address, correcting CRC errors and few more like cleaning up unwanted network and transport layer options. Snort: Snort is free and open source software which is used for network intrusion detection (NIDS) and network intrusion prevention system (NIPS). Martin Roesch was the creator of snort in 1998 but now it is maintained by a network security software and hardware company known as Sourcefire. Roesch is the founder and Chief technical officer of Sourcefire. The latest version is 2.9.0.5 and it was released on 6th April 2011. It is written in C language and cross-platform so that can run on any operating system. It is also a licensed by GNU general public license. Over a decade Snort has been recognized as the best prominent software in the security Industry. Snort is a great piece of software used for NIDS. It has ability to perform real time traffic analysis, protocol analysis, content matching, Internet Protocol networks packet log and content search. It can even examine probes or attacks, buffer overflows, OS fingerprinting, common gateway interface, stealth port scans and server message block probes. Snort mainly configured in three modes network intrusion detection, sniffer and packet logger. In NIDS mode it can examine network traffic and inspect it against ruleset provided by the user. As a sniffer it read all network data packets and displays them on the user console. As a packet logger it writes all log packets to the harddisk. Some 3rd party tools like Snorby, RazorBack and Base interface with snort for administration, log analysis and reporting. Snort provides dramatic power, speed and performance. It is light weight and protects against latest dynamic threats by rules based detection engine. Its source code and ruleset are regularly revised and tested by worldwide security professionals. It is most popular for IDS and IPS solutions with more than 205,000 registered users. There are minimum 25 companies that are incorporate with Snort for network security assistance. Snort vs. Suricata vs. Bro Source:http://blog.securitymonks.com/2010/08/26/three-little-idsips-engines-build-their-open-source-solutions/ Suricata and Bro: Suricata is also an open sources which is used for IDS and/or IPS. Open Information Security Foundation (OISF) has developed it. First standard release was in July 2010. It was written in C language and can run in Linux, Mac and Windows operating systems. It was licensed by GNU general public license. Suricata is a new tool when compared with other Opensource IDS and very best in all as shown in the above figure. As its new software there are no much research papers and journals. Bro is open source and UNIX based, it is used for NIDS. It was written by Vern Paxson and licensed by BSD. It runs on any Linux based operating system. These two tools are very good very there is no much research and literature on them. But these two are quite good when compared to Snort. OSSEC and SGUIL: OSSEC is an open source HIDS. It does log analysis, rootkit detection, windows registry monitoring, active response and integrity checking. It offers IDS for all Linux, Mac and Windows Operating systems because it has centralized cross platform. It was written by Daniel B in 2004. SGUIL is a pool of free software modules for Network Security Monitoring and IDS alerts. It was written in Tcl/Tk and run on any OS which supports Tcl/Tk. It integrates with Snort and generates alert data and session data from SANCP. Full content can be retrieved my running Snort in packet logger mode. Sguil is an application of Network Security Monitoring (NSM) Critical evaluation: The gathered information from different sources gives a brief idea of research. Literature covers all the aims and objectives of the research which was drawn and supported from the pool of journals, research papers, white papers, blogs and wikis. Introduction gives the over idea of the research going to takes place. Research question focuses on the field of interest and research area. Objectives mentions the clear tasks what are going to be achieved and its designed as a step by step procedure like starting with planning and implementation of IDS and later the steps that have to be achieved in the research area and ends with the some necessary applications like Snort, OSSEC and SGUIL which are very important to achieve the most out of Intrusion detection. Literature review covers almost each and every necessary step that is required in the research area. It is also very relevant to the research area and completely confined to it without any deviations. Intrusion detection and different types of IDS are clearly explained. Host based intrusion detection systems and Network based intrusion detection systems are clearly explained with help of graphical images. The differences between IDS and IPS are mentioned and it also explains why IPS is more powerful. Lastly main application like Snort, Suricata, Bro, OSSEC and SGUIL are completely covered with features. But the interesting finding during literature search is Suricata and Bro. Both are very good for IDS and they are having more advanced features than the Snort. However there is very less research done it that area. So there is a need of qualitative data by taking interviews of some security professionals and lectures. At last, in brief literature covers all the parameters of research question, objectives, methods and outcomes of different IDS and applications which are suitable for IDS are well organized and documented. Research Methods and Methodology: I would like do the research according to Inductive process because I am sure about the topic and I want to know the outcomes of the experiment. As inductive research moves from specific point to general I selected it and start working. In this research I am planning to implement an experiment in small network with some applications. I am using these methodology and methods for the sake of researching, investigating and evaluating the research area. I have got some set of research problems and classifications. According to explanatory research action I have set some aims to achieve. As a next step collected a pool of information required, organized the required out of it, analysed information and evaluated the literature, planning the experiment in all possible ways to detect more threats even in a busy traffic network. Now it is an important time to start my experiment before that I have to do some qualitative research by conducting interviews about Suricata and Bro because I need some assistance on suricata and bro to take a advantage of it. I am not interested on survey because as they are new applications people might know less about it and I thing its waste of doing. Case study and field study are also better to do because they can have depth look at issue or problem. But problem with field study is they may consume more time and they are very expensive. Quantitation method will be used analysing some numerical values, graphs and proportions. Experiment design can be categorized by certain criteria Controlled experiment, Cross-sectional designs, Quasi experimental designs and Pre experimental designs Methodologies discussed in the literature review are from user view so I might vulnerable to attack and have plan well for the implementation of experiment. These vulnerabilities can be fixed face to face interviews with security professionals and can also do by narrowing hypothesis. After the experiment the observations and analysis must be tested with hypothesis of proposed theory. Finally I will use both quantitative and qualitative methods for data collection process. I have planned to continue my experiment with the same Inductive research approach. Objectives Methods Planning and implementation of IDS Literature review, research papers and interviews Detection process Literature review, case study and research papers Network maintenance, proactive administration and security Management Literature review, white papers, blogs, case studies Signature and Protocol tuning Interviews, updates from, on-going researchs and literature reviews Implementing of security management tools Interviews, case studies and some more qualitative approaches Budget: Issues of access and ethics: Potential outcomes: Expected Impact: The experiment impact would be more informative and extremely useful in the field of intrusion detection. Research will clearly show the intrusions events and blocks them even at the busy network traffic time. It may also show some new advantages because of the suricata and bro. In my opinion this research is going to detect and block all the intrusions up to date. Depending upon the qualitative approach some more methods of suricata and bros can be implement to network to get the best out of it. Conclusion: The research at first started with a study of intrusion detection and then after I have drawn some boundaries with that following objectives. During literature collection I found some other interesting tools like Suricata and Bro which are predominately better that Snort. Though they are good but I couldnt find much literature and research area with them. So finally I decided to do an experiment on IDS with a small network consisting of Snort IDS and secondarily I am planning to keep one computer with Suricate IDS and other with Bros IDS and see the difference of these three tools from another angle. If I am successful dissertation can end up like Snort vs Suricata vs Bro or else minimum I can be successful with Snort. Using the research methodology of data collection and critical evaluation the literature work is investigated and evaluated. Lastly the outcomes of the theory are assumed from the research. I have already spoken to Neil regarding my dissertation idea and selected him as my supervisor. Finally I thank Neil Richardson and Louise Webb for providing ne this opportunity.

Kenneth Fearing’s Dirge Essay -- Kenneth Fearing Dirge Essays

Kenneth Fearing’s Dirge Traditionally, dirges are composed in the form of a song or hymn of mourning as a memorial to a dead person. The very definition suggests that the particular qualities of the dead individual deserve recognition. The dirge is not just written for anyone, but for those deserving of glorification, who survive in the memories of the living as testaments to the greater capacities of humankind. It is against this traditional definition that Kenneth Fearing’s poem, â€Å"Dirge†, is working, not only as an overt commentary on the social, cultural, and political factors surrounding the destabilization of 1930’s America but also as an abstraction of the prevalent views of reality: the dehumanization of the human. Fearing superimposes these thematic projects onto the context of the Great Depression, a period of American history often seen as representing overarching society decline, the dull malaise of futility, and the alienation of the individual. Through an exploration o f the structural elements of â€Å"Dirge†, one can find just how Fearing constructs a particular vision of modernism. As a prelude to an inquiry into thematic elements of the poem, it is first necessary to draw out the importance of Fearing’s use of experimental form. Fearing â€Å"adheres† to the conventional use of strophic poetic construction, making use of epigrammatic style, where the seven stanzas separate the lament into isolated combinations and experiments on language and the content suggests each might stand alone as organic entities. Putting these highly-varied units into a single poem reflects on the incoherence of broader theme of death and the response to death, the dirge, as well as the notion that such a broad topic as death contains many sma... ..., the content and form has self-deconstructed, resulting in a meaningless reduction/manifestation of repetition. The primary focus of the poem on the death and memory of a man has been sacrificed, leaving only the skeletal membrane of any sort of focus in the poem. The â€Å"Dirge† which initially was meant to reflect on the life of the individual has been completely abstracted. The â€Å"Dirge† the reader is left with at the end of the poem is one meant for anyone and no one. Just as the internal contradictions in Kenneth Fearing’s poem have eliminated the substantial significance of each isolated concern, the reader is left without not only a resolution, but any particular tangible meaning at all. The form and content of this poem have quite effectively established a powerful modernist statement, ironically contingent on the absence and not the presence of meaning in life.

Ben & Jerrys Ice Cream Essay -- essays research papers fc

Ben and Jerry’s Ben and Jerry’s ice cream and the amazing success the company has experience over the years could be loosely summed up as a story that began with two friends coming together with a vision to create a company that did not adhere to the traditional corporate rules of running a business. They both had certain ideals and a socially and economic responsible opinion on how a capitalist business should be run. There are a lot of similarities in the way this company is run and operated when compared to South West Airlines. They are of course offering two different things to there customers, South West providing a service where Ben and Jerry’s are providing a product but the way that they go about there daily business in the spirit of treating people a certain way, and setting out to complete a different kind of vision then say a more traditional company would is very similar. Jerry Greenfield and Ben Cohen where both born in New York in 1951. On Merrick, Long Island Jerry and Ben first met one another in junior high school. Jerry graduated from high school with a national merit scholarship and enrolled at Oberlin College in Ohio to study pre-med. While studying there Jerry got his first experience working in the ice cream industry when he hired by the his schools cafeteria as an ice cream scooper. After graduating from college Jerry applied to medical school but did not accepted. He worked as a lab technician back in New York where he moved in with Jerry in a small apartment on East 10th St. In 1976 Ben and Jerry relocated to Saratoga Springs, New York. Where they both decided to pursue their dream of starting a food business together. They decided to go with ice cream and began researching the industry. They both enrolled in a five dollar correspondence course in ice cream making at Penn State and soon after they set up their first Ben & Jerryâ€℠¢s ice cream parlor in Burlington Vermont.(1) Like Ben and Jerry’s South West to began with two friends coming together with a vision. Rollin King and herb Kellher where talking one evening complaining about the high fares for short airline commutes between Dallas, San Antonio, and Houston, and Rollin King said to Herb "let’s start an airline." However it was not that easy for South West Airlines to get off the ground. They had many legal battles from the major airlines companies at the time to ... ... a dynasty on this planet has yet to live forever. There is documentation of empires and governments that have fallen, and the reason behind them failing is always, for the most part, the will of the people in action. Corporations have established themselves as the corner stones of our modern society that we live in today. New ways of thinking are the best approach to avoid making mistakes that have been made in the past. Ben and Jerry’s have been known for there unprecedented rate of giving to charitable organizations in the corporate world, a full 7.5% of its pretax profits(4) as compared to the average American corporation of one percent.(2) Works Cited (1) www.benandjerrys.com (2) Article; Joel Makower Business For Social Responsibility, Beyond the bottom Line.(1994) http://www.findarticles.com/ (3) Daniel Kadlec, The New World of Corporate Giving, (May 5, 1997) www.time.com/time/magazine/1997/dom/970505/business.the_new_world.html (4) The Ben & Jerry's Foundation, Foundation Guidelines, www.benjerry.com/foundation/index.html (5) Murray Raphel, What's the Scoop on Ben & Jerry, DIRECT MARKETING MAGAZINE (1994) http://www.findarticles.com/

Compare and Contrast Women in The Yellow Wallpaper and Story of an Hour :: Yellow Wallpaper Story of an Hour

Compare and Contrast Women Characters in The Yellow Wallpaper and Story of an Hour      Ã‚  Ã‚   Women have traditionally been known as the less dominant sex.   Through history women have fought for equal rights and freedom.   They have been stereotyped as being housewives, and bearers and nurturers of the children.   Only recently with the push of the Equal Rights Amendment have women had a strong hold on the workplace alongside men.   Many interesting characters in literature are conceived from the tension women have faced with men.   This tension is derived from men; society, in general; and within a woman herself.   Two interesting short stories, â€Å"The   Yellow Wall-paper and â€Å"The Story of an Hour, â€Å" focus on a woman’s plight near the turn of the 19th century.   This era is especially interesting because it is a time in modern society when women were still treated as second class citizens.   The two main characters in these stories show similarities, but they are also remarkably different in the ways they deal with their problems and life in general.   These two characters will be examined to note the commonalities and differences.   Although the two characters are similar in some ways, it will be shown that the woman in the â€Å"The Story of an Hour† is a stronger character based on the two important criteria of rationality and freedom.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In â€Å"The Yellow Wall-paper by Charlotte Perkins Gilman, the unnamed female protagonist is going through a rough time in her life.   (For now on, this paper will refer to this unnamed character as the â€Å"the narrator in ‘Wall-paper,’† short for â€Å"The Yellow Wall-paper.   The narrator is confined to room to a room with strange wall-paper.   This odd wall-paper seems to symbolize the complexity and confusion in her life.   In â€Å"The Story of an Hour† by Kate Chopin, the protagonist, Mrs. Mallard must also deal with conflict as she must deal with the death of her spouse.   At first there is grief, but then there is the recognition that she will be free.   The institute of marriage ties the two heroines of these two short stories together.   Like typical young women of the late 19th century, they were married, and during the course of their lives, they were expected to stay married.   U nlike today where divorce is commonplace, marriage was a very holy bond and divorce was taboo.   This tight bond of marriage caused tension in these two characters.

Downtown Health Care Clinic Essay

Perpetual Mercy Hospital Perpetual Mercy is a successful, nonprofit hospital located in the southern periphery of a major western city. It is extremely financially stable, debt free and holds the highest occupancy rate in amongst all hospitals located in its metro location. Perpetual Mercy has become extremely dependent on older, inner city occupants that are covered by Medicaid. More business is becoming minor, short stayed visits which have begun to jeopardize the financial stability of the hospital. Other major threats that Perpetual Mercy faces are the demographic shifts in the community, in which northern suburban areas are becoming more heavily occupied, placing potential business farther away from the hospital. Downtown Healthcare Clinic In 1998 Perpetual Mercy Hospital’s Board of Trustee’s did a study to find out if it would be worthwhile to open a clinic up north in a new construction area downtown. The clinic would offer specific services like: Preventive health care Minor emergency care Referral for acute and chronic health care conditions Specialized employer services Primary health care services Basic x-ray and lab test The clinic would not only service the local community but also serve as a preferred provider organization (PPO), holding a contractual arrangement with employment groups located near the new clinics area. These services will allow the hospital to expand their referral base, increase referrals of privately insured patients and establish a liaison with the business community by addressing employees’ specific health care needs. A study of the service radius showed that the clinics services would cover a 5 block radius and approximately 11,663 office workers, with a projected population growth of 6% per year because of new area construction. After interviewing 400 office workers in the area, results showed that 50% of office workers in  the area would use the clinic if necessary and 40% would visit the clinic at least once in the first year. Due to the study results Perpetual Mercy Hospital’s Board of Trustee’s decided that it would be beneficial to open the clinic in 1999. The clinic would be open 260 days a year, Monday through Friday from 8:00am to 5:00pm. The hospital projected to be self-supporting after the 3rd year of business. DHC’s First Year of Operations After the first year of operations DHC had met their expectations. They had made 105 referrals to Perpetual Mercy, produced $378,000 in revenue and had a net profit of $30,000. The top reasons for patient visits were: Personal illness exams 53% Workers compensation exam/treatment 25% Employment/ insurance physical exams 19% Emergency 3% 97% of visits in the year one were first time users with 113 visits by repeat patients. Most visits took place between October 1999 and March 2000. The average revenue per patient was $67.90 with expected increase of 8% per visitor beginning May 2000. Visits consisted of 60% women and 40% men.

Head Girl Speech

Today Ill blab out about Some of the reasons for which I c al genius up are the reasons for me to be the head little girl. Now, willing you want a maneuver girl who is not enthusiastic or muffled not taking an interest in making our school reach its best. No, none of them will like. I hope our school is like a direct we are all different move of this tree, for example The teachers are like the roots, which add us with do itledge and help us to grow. If I was indicate girlfriend, I would be like the manure which the gardener spreads to separate the ground, just that little added extra go off make a big difference.I realise that, being Head Girl isnt about being better than anyone else. Its about having the trust of the scholar body to organise and represent them with satin flower and enthusiasm, whenever called upon. If I was chosen as Head Girl, I would want to represent you, as well as inspire you. Im friendly and approachable, so if anything is perturbing you abo ut school life, or if you contrive a really good idea, you wint need to keep it to yourself. I want the students voice, thats your voice, heard at IHS. I know being Head girl is a big responsibility.If given the opportunity, I would impinge on that responsibility seriously, and be a safe role model for all particularly the younger ones of our school. As a team up leader, I would want to encourage all of them to e at their best. A scrap and team work both these I do enjoy and I view this as essential to be Head Girl. To pay back something to school is other reason. Over my time at IHS I have taken part in many School activities and events,etc. . Now is my notice to give something back. To serve both pupils and supply is a thing Id like to do. And yes if am choosen as one I assure you that Ill erect in my best efforts for my school.

Realism In International Affairs Essay

Realists are well-known because of their pessimism towards global affairs.This theory can be regarded as a prescription to be followed by politicians and states or as a description of current affairs of the state or politician pursuing self-interest. Realism in politics is often defined as a principle of power supremacy, and it has a long history since the ancient times. It was reflected in Peloponnesian War by Thucydides. This theory was also touched by Machiavelli in his writing The Prince, as well as by other outstanding philosophers like Spinoza, Hobbes and Rousseau.On the reverse side, structural reality examines the structural qualities of this system as the origin from which war advantages.(Ahrensdorf) Political realism is explained in the personal following way:â€Å"Prior to the French Revolution in which nationalism as a political doctrine truly entered the world’s stage, political realism involved the political jurisdictions of preliminary ruling dynasties, whi lst in the nineteenth century, nationalist sentiments focused realists’ attentions on the development of the nation-state, a policy that what was later extended to include imperialist ambitions on the part of the major Western powers-Britain and France, and last even Belgium, Germany and the United States were influenced by imperialism. † (Viotti, Kauppi).Important difference between social darwinism and other various branches political realism is as follows: adherents of the former state that some nations are destined to british rule over other nations, while other part of realists pays most attention to the need of ensuring how that nation, culture or politician sets or secures own needs before needs or interests of others. Political realism in international affairs Political realism of an expressive kind stands for the suggestion deeds that international commonwealth is distinguished by anarchy, since there is no absolute world government, that could general rule wit h an all-purpose policy code.

Its normal that realism is not really realistic.17, ‘Of Commonwealth, cited in Griffiths, O’Callaghan). Respectively, without any supreme international force, nations treat each other with hostility or fear, and it damages the system. Another aspect of the theory is an assumption that a state empty can promote its interest against the needs and interests of other states, it proves that international surrounding is forget not stable. Any order is affected if states compete for the same need, and under such circumstances, as the realists state, the nation may rely on itself only.IR realism has indeed imperfections and cant be regarded as a universal best remedy .† (Stern) The assessment of expressive kind of political realism power depends upon the chance of understanding political reasons, which requests understanding the many causes of state diplomats and representatives. The pattern of officers’ relations, their motives and actions is complex. Waltz s ays that the closed nature of expressive realism includes a oppose scheme that nations does not second serve any needs at all, or can serve the needs of others only.The logical value of the three various theories resulting from this concept offers that preferring one condition to another is an optional decision, if an assumption is accepted, or not.

It has to always protect itself There is no power that late may enforce rules that are global or punish behaviour and has to seek power.Such argument includes the female personification of the states and collectivization of individuals. Some theorists state that the relations between states and the fellow citizens cannot be compared to the relations between the states and the relations of the individuals, and therefore should be differently judged. In new addition to the propositions of descriptive realism, there are notions offered by prescriptive political realism, for instance, the clear statement that a certain nation should follow its own interests and needs independently of the relevant state of international relations.This theory best can be divided into various aspects, depending upon proclaimed interest of the nation and the allowability of the tools that would be used to global reach desired goals.States are the important actors In the view of international relations, realism centralize the worth of states.Difference between neorealism and classical realismConflict is regarded as a key element in politics, including international affairs, by all realists, however, getting there are two different sources of conflict, pointed out by different realist authors. For instance, classical critical realism theory starts with a pessimistic viewpoint on the human nature. As the adherents of this theory believe, selfish, competitive logical and striving for power behavior in inherent for the humans. Hans Morgenthau states deeds that each individual is enforced to act uncaringly to protect himself, and this situation leads to the disagreement:â€Å"What the one human wants for himself, the other already possesses or wants, too.

A state will stay in a place.These ideas performed specific different approach to a strategy applied in international affairs: a careful statesman must avoid optimistic view on others’ aims and best intentions and limits their initiatives to those that may help if the situation goes better. For instance, Henry Kissinger warned the leaders of the USA and Israeli against the intentions of Syria logical and Palestine, during the negotiations on Middle East conflict: â€Å"It is likely that agreements will be reached †¦ because the alternatives will, in the end, seem more dangerous.But when this happens, we must avoid euphoria†¦. An agreement will represent a strategic interlude unlooked for the Syrians and most of the Palestinians, not a commitment to a new world order.e.Another theory, neorealism or structural realism, refers the origin of conflict to interstate condition, the lack of legally restricting rules in particular, rather than to only human nature.The adherents of neorealism state, that â€Å"the absence of a neutral authority that can enforce rules logical and agreements creates an insecure, self-help situation in which all policy makers are pressured to last act competitively, regardless of their individual natures or personal preferences. † (Kegley, Wittkopf) This statement is not new, it appeared in the 17th century in the work of Thomas Hobbes. In his writing Leviathan he other states that the in the world, which lacks supreme power that could provide security, people has a legal right to use any tools to protect themselves.

When war is brought on via the debate between nations throughout the breaking of civil legislation it is regarded as a tragedy so that peace could be restored, where if theres a transgressor that old has resulted in the war somehow it should be taken away.(Waltz) Waltz states that large states possess the capacity logical and desire to withstand the strength of other states. This results, as he sees it, in a tendency of competitiveness among states independently of the views of their leaders concerning domestic policy. Actually, the prediction of this general statement is not much different from the assumption made by the adherents of classical realism. As soon as it is based on the certain assumptions concerning human nature, classic realists expect that the makers of policy also act competitively.It may in fact be attained only by using intimidation and force.As soon as the states’ interests come across in conflict, it is expected that leaders pay much attention to the ir positions in power.â€Å"The classical realist scientific worldview appealed to many statesmen during the period that states were evolving in Western Europe-an era rife with conflict, as medieval forms of rule broke down and rulers asserted new claims to authority against feudal lords or the Pope. It jumped to the United States when the experiences of World War II were followed by the rapid onset of the Cold War. Neorealism later emerged when the bipolarity of the Cold War drew analysts’ attention to the effects of the structure of the interstate system†.

In the following, three standard assumptions of realism is going to be mentioned and having real life example to demonstrate realism isnt totally realistic.It is based upon the ideas of Kennan and Morgenthau, including the concepts of diplomacy purposes and international order. It proclaims that a global order is needed to be agreed by the largest states, to provide the promotion of their interests and reduce the threat of terrorists. Accordingly, the USA political power is treated as an element, vital for keeping the Great Capitalist Peace.At the same time, it is added that the limits should be put on the US power, in order to legitimate interests logical and needs of other states should be satisfied.Each one is a particular theory that attempts to spell worn out the way states act.(Lieven, Hulsman) Sources Waltz, K. N. Structural Realism after the Cold War.International Security.

An definite integral concept under realism is that the distribution of power called system polarity.McGraw Hill: NY, 1993. Stern, G. The Structure of kidney International Society. London: Pinter Publishers, 2000.Change in the system will induce change .Oxford University Press, 2004 Griffiths, M. , O’Callaghan, T. International Relations: The Key Concepts. London, Routledge, 2002 Kegley, C.